Conversation with Alisha Schick

Are you self-taught or did you study fashion design?

Fashion for me was a complete accident, a friend of mine was going to hair school at MC COLLEGE and suggested since I was good at sewing and making my own clothes that I should check out their fashion program. I had initially wanted to be a physiotherapist... 

 

Is there someone in the fashion industry who inspires you?

 It was my instructors at the college that pushed my process and design work and who never gave up on me despite numerous sewing mistakes... My Instructors inspired me to take risks and helped me to execute complex ideas... 

 

What made you take fashion more seriously and make a career out of it?

As an internship In 2001 I interned with an Edmonton success story for a brand named Fiction Clothing being able to be a part of something that had started so close to home this really changed my perception of the industry

 

How did you come to start your own line?

Three of my close friends decided to open small boutiques bamboo ballroom and Meese clothing this gave me a platform to run my own brand and design the clothes I wanted to wear. Many independent stores before this did not chapter to my vision for the brand, having mentors that own businesses are great for creative like me.. 

 

 How has your work evolved since you began your own label?

when I started out in fashion I had to make my own opportunities ... We had an industry here that was changing ... Ten years later we have a community now that can cultivate careers Being able to hire someone to work for me is the best feeling as a business owner

 

 How would you describe your brand?

The brand started first with menswear. I was working with a collective of people in a studio who were driven by underground hip hop...  I did a lot of independent projects that happened organically with not a lot of rules or setbacks... These opportunities inspired a process and aesthetic that still resonates in. My brand today

 

 What are you fascinated by at the moment and how does it feed into your work?

Inspired by our alter ego Suka clothing is a lifestyle brand inspired by music high fashion and sub cultures, with an emphasis on wearable silhouettes and detail orientated design

 

 What is the biggest lesson that you have learned since you started your company?

Biggest lesson learned ... just do you! Competition is healthy but the best competitions are the ones you have with yourself because you can only determine your own success... 

 

 Where do you go for inspiration?

My inspiration comes from experience.  Everyone I meet every opportunity and collaboration that's what keeps me going

 

 If you were a superhero, what kind of powers would you have?

Super power -- ability to clone myself I could always use a twin

 

In your opinion, which super villains needs fashion advice?

All super villains dress better than the super heroes they own up to who they are while some may dress quit flamboyant most villains aren't running around in spandex tights

 

What advice do you have for other aspiring fashion designers?

Advice - I will quote my good friend Janis Galloway the owner of publicity room, you got to give a shit!!! There is no half ass in fashion you just won't succeed.

Conversation with ALEEM ARIF

Let’s talk to Aleem Arif, creator behind the fashion label Bano eeMee. Aleem Arif left his career as a stock trader in New York to pursue fashion, and thus Bano eeMee was born.

Are you self-taught or did you study fashion design?

I am self-taught. I used to be a stock broker prior to switching my career to fashion design.

 

Is there someone in the fashion industry who inspires you?

Alexander McQueen’s life story and how much work he put into building his brand. People who work hard always inspire me J

 

What made you take fashion more seriously and make a career out of it?

I love fashion and being creative hence I chose fashion design as my medium of creative expression. I am very grateful to be able to pursue my dream job each day because it doesn’t feel like work at all.

 

How did you come to start your own line?

I wanted to be creative, work for myself and make a difference. Bano eeMee allows me to do all this and more. I get my creative fix by designing amazing leathers for Bano eeMee. I make my own schedule and I try to create fair work opportunities in the third world through the creation and manufacturing of my designs. We started by employing three people. Now Bano eeMee employs sixty artisans in South Asia.

 

How has your work evolved since you began your own label?

The design aesthetic hasn’t changed much however now when I design I pay a lot more attention to little details. Versatility is also very important to me. I want my designs to not only be visually appealing but also fit conscious, comfortable and functional.

 

How would you describe your brand?

Bano eeMee is a Canadian luxury leather label that prides itself on creating timeless designs and using sustainable and ethical practices in realization of its designs.

 

How is your work received internationally?

We have only recently started marketing outside Canada and are very humbled by the love we have received thus far.

 

What are you fascinated by at the moment and how does it feed into your work?

Architecture. You can see it in my design lines and in the structure of Bano eeMee leather jackets.

 

What is the biggest lesson that you have learned since you started your company?

Being kind and genuinely nice goes a long way.

 

 Are you superstitious or do you have any rules you live by?

Work hard and love all

 

Where do you go for inspiration?

No particular place J inspiration is all around us. I love people watching, traveling and architecture and these heavily influence my designs.

 

Do you design your own clothes, or you have go to label?

My personal wardrobe is quite small. I focus on buying pieces that are comfortable, well made and that I can wear lots. My style is not label/ brand driven.

 

If you were a superhero, what kind of powers would you have?

I would be Captain Planet with all his powers.

 

In your opinion, which super villains needs fashion advice?

Green Goblin’s style could use some sprucing up


If you were to date super hero, who would you date and why?

Dating a super hero would be too much work so I think I’ll pass J

 

What advice do you have for other aspiring fashion designers?

Work hard, be open to critique and aim high


Anything we should be keeping our eyes open for in the future?

Lots is in the pipeline would love for you to connect and follow my fashion adventures through Instagram: @Bano_eeMee or Snapchat: Bano_eeMee

 

 

 

Conversation with Lennard Taylor

Are you self-taught or did you study fashion design?

Self taught but study everyday.

Is there someone in the fashion industry who inspires you?

Rick Owens, Yoshi Yamamoto and of course Alexander McQueen

What made you take fashion more seriously and make a career out of it?

When I started sewing, the designs started flowing out of me.

How did you come to start your own line?

Starting making tshirts with a friend and it wasn’t enough, I wanted to make more interested thought evoking pieces

How has your work evolved since you began your own label?

My work has evolved to suit my customers, their needs and wants.  I want to cater to my clientele.

How would you describe your brand?

Timeless, clean and POCKETS!

How is your work received internationally?

My work has been received very well overseas in Asia, once I get more exposure over there I know it will take off

What are you fascinated by at the moment and how does it feed into your work?

I am fascinated by oversize cshapeless clothing, I like to create pieces that are timeless and can drift from season to season.

What is the biggest lesson that you have learned since you started your company?

Take a deposit and get a book keeper

Are you superstitious or do you have any rules you live by?

Life is this moment, right now, its all we truly have.  Don’t worry about tomorrow or the past for right now is all we truly have.  Be findful and thankful for all we have.  Rules are to make people smile and stay positive in any circumstance.

Where do you go for inspiration?

The sketch pad.

Do you design your own clothes, or you have go to label?

I design and construct the garments, I feel good designers know how to sew the pieces in their collections.

If you were a superhero, what kind of powers would you have?

If I was a superhero I would love to fly!

In your opinion, which super villains needs fashion advice?

Yikes hard question, I would say superman, his costume is pretty sweet but his clark kent needs some help


If you were to date super hero, who would you date and why?

Not real, Wonderwoman.  Real person Scarlett Johansson playing black widow in IRON man 2.  I’ve always had a crush on her and her hubby for that matter.

What advice do you have for other aspiring fashion designers?

Sew until your sick and then keep sewing.  Also unless you’re prepared to starve pick a different industry, fashion is an art form.

Anything we should be keeping our eyes open for in the future?

When I live paint at one of my next shows!  I’ll live paint on the models (with smile)

Conversation with VANDAL

Are you self-taught or did you study fashion design?

Studied fashion design at Toronto’s Seneca College – Fashion Arts

Is there someone in the fashion industry who inspires you?

Two Japanese designers, Yohji Yamamoto and Nigo (founder of street-wear giant A Bathing Ape)

What made you take fashion more seriously and make a career out of it?

I have always taken fashion as a genuine interest – and when I learned how to create it, it took the passion to a new level.

How did you come to start your own line?

I wanted to create fashion under an alias, so a separate brand detached from my own name seemed appropriate. The goal is to create a whole new identity for the fashion itself, I did not want to have any association with it.

How has your work evolved since you began your own label?

With each collection, the fashion becomes more refined, inherits better construction and fit (as each season teaches me something new). Aesthetically, styling has become more sophisticated and mature but I constantly try to maintain a sense of playfulness.

How would you describe your brand?

VANDAL illustrates a hybrid of street-aesthetics and classic tailoring. An outerwear specialist, the label draws influence from multiple disciplines of fashion; fabricating statement pieces with a premise that is unmistakably fun-to-wear and exciting. Conceived in 2014, VANDAL serves as an alter-ego; a medium in which unorthodox styling, pattern design and colors can be relentlessly experimented upon - creations that communicate a sense cool and boldness.

How is your work received internationally?

Equally enthusiastic overseas; fashion is a universal language and when you inject excitement into your clothing, the reaction is always positive.

What are you fascinated by at the moment and how does it feed into your work?

Soft, pastel colors, and photography. These things will be very apparent in the SS/17 Collection.

What is the biggest lesson that you have learned since you started your company?

Always be time – sensitive to the “fashion calendar”, always create a timeline and plan and stick to it at all costs.

Are you superstitious or do you have any rules you live by?

Not superstitious. The only rule is that anything the label creates, must be top-notch.

Where do you go for inspiration?

Impossible to pinpoint any specific area(s) – inspiration is organic and comes from any and everywhere.

Do you design your own clothes, or you have go to label?

I design everything, including pattern making and fit assessments.

If you were a superhero, what kind of powers would you have?

Spider-man, with Tony Stark’s bank account.

In your opinion, which super villains needs fashion advice?

Pretty much all of them, whoever thought leotards and spandex jumpsuits were good a good idea?!

If you were to date super hero, who would you date and why?

Psylocke from X-men, because her outfit and sex appeal.

What advice do you have for other aspiring fashion designers?

Be willing and prepared to make compromises from your personal life / time – fashion design is extremely demanding.

Anything we should be keeping our eyes open for in the future?

Spring Summer 17 Collection @ Toronto Fashion Week, and hopefully one of the finalists at Mercedes Benz Start up!

Conversation with Nazila Sawhney

Tell us a little bit about yourself — how long have you been working as a designer, and what sparked your interest in fashion?

I am an Afghan/Canadian designer. My love for fashion was obvious from an early age, I still remember my favorite sandals which had a red apple embossed on the front with wooden platforms. I used to wear them all the time even when they hurt. But, I seriously considered a career in fashion about 12 years ago, I took a chance and never looked back. I love the idea of how fashion can create opportunities for the artisans, for so many people in remote areas of India and locally here in Edmonton. I aspire everyday to create fashion that benefits non-profit organizations through fashion shows and charity events.


Is there someone in the fashion industry who inspires you?

There are so many elite designers who inspire me daily but mostly it's the people who wear my clothes and the excitement they portray through those pieces that inspire me the most.


Do you design your own clothes, or you have go to label?

I design and create my own collections under the label Nazila Couture.


What made you take fashion more seriously and make a career out of it?

I think you have to take what you do seriously from the get go. My job is an industry that is very competitive and ever changing and evolving and one must treat it like a full time job.


How has your work evolved since you began your own label?

I have evolved like a caterpillar...lol! You are trying, you are alive but it's not just what you want. But, the passion to learn and the hard work has paid off. I am blessed.
 

What are you fascinated by at the moment and how does it feed into your work?

Presently, I am working on a collection basedon my country of birth (Afghanistan), it's most challenging for me. It's quite dynamic, too much history, and at the same time lack of monumental inspirations. I am working through images and a lot of research.
 

Do you have a process you follow when starting a new design?

Yes, absolutely. It's important to have a process, a routine. Most collections are based on inspirations along with the currents trends and demands. Inspirations determine designs, cuts, embroidery and the purpose of the collection.


Where do you go for inspiration?

I research through visiting sites specific to my needs, right now I am reading on history of Afghanistan, from early 60's and how fashion was perceived to today's outlook on cultural costumes.
 

If you were a superhero, what kind of powers would you have?

Power to protect and provide for kids who are forgotten about, ones that don't experience life as they should. Ones that don't get to smile, or have access to basic food, water, shelter. I would take care of them all.
 

If you were to date super hero, who would you date and why?

I can't just name one specific super hero, but anyone that goes out of her/his way to do something for humanity is a super hero. I am not good at dating, but love to have a chance to meet Angelina Jolie, I think she is one of the most balanced human beings, I have tremendous respect for her.


In your opinion; which super villains needs fashion advice?

Haha, super villains? I wouldn't want to give any super villain any fashion advice, I would rather not get involved...lol!

Conversation with Tishynah Buffalo

InTouch.NEWS sat down with Tishynah Buffalo, Full time Mother of two from Cree First Nation and fashion designer. She will be showcased in Western Canada Fashion Week 2016, International Indigenous Fashion Week 2016 and Walking To End Violence Fashion Show. lets talk to her.

What are your origins?

I am a Cree First Nations Person.


What sparked your interest in Fashion?

I remember being about 11-12 years old I would buy fashion magazines and look through them all the time and I had this note book filled with sketches of clothing, So I'm pretty sure that's what sparked my interest in fashion.


Are you self-taught or did you study fashion design?

While in High school I did a Fashion Design Course.

 

Is there someone in the fashion industry who inspires you?

Yes, Valentino Garavani, I love the floral patterns designed by Christi Belcourt, Also Shayne Watson I love the Pendleton Peacoats and dresses he designs.


Are you full time fashion designer or part time?

I'd have to say I'm a part time fashion designer, I'm a stay at home mom and I sew when I have free time But I am looking forward to being a full time fashion designer.


How old are your kids?

My son is 8 years old and my daughter is 2 years old.


Being a mom is a full time job how do you balance your time between work and family?

It's not easy being a full time mom and trying to balance my work with a family life but I have a very supportive family when I need help they are always there for me.


What made you take fashion more seriously and make a career out of it?

I would make my kids jackets, sweaters and my daughter dresses, people would ask me where I get them from so one day I decided to try and make an adults coat, people loved it and from there I was getting orders from all over like B.C, Saskatchewan, Ontario and even the U.S.


Do you design your own clothes, or you have go to label?

I design my own clothes.


How has your work evolved since you began your own label?

Since I've started pursuing my career as a fashion designer I've expanded the variety of clothing I make and will continue to, I was selected to be in Western Canada Fashion Week 2016, International Indigenous Fashion Week 2016 and Walking To End Violence Fashion Show.


What are you fascinated by at the moment and how does it feed into your work?

When I see people wearing my attire I feel proud and inspired to create more unique designs, I make one of a kind pieces and I put passion and love into my work. I am fascinated by the Native and Navajo print material, it's one of my main materials I use.


Do you have a process you follow when starting a new design?

I usually sketch it out or take measurements, cut and sew sometimes I surprise myself how things come together perfectly.


Do you design your own fabric, or you have someone make it for you?

I buy my material from a retailer.


Can you please tell us about the Black Fleece Coat with Leather Sleeves?

It was a woman's custom order from Fort McMurray; it has a cotton lining with a collar, hood and a zipper on the side.


Where do you go for inspiration?

I go to Pow wows in the summer and Round dances in the winter, I see a lot of nice colourful outfits and a lot of nice Pendleton coats, that's what inspires me to design my clothing.


If you were a superhero, what kind of powers would you have?

If I was a superhero my superpowers would to have supersonic speed, I would sew a lot of things in a short amount of time and then have all the time to spend with my family. So I would be doing what I love and spending time with who I love.


If you were to date super hero, who would you date and why?

I would date Iron Man because he is Smart.


In your opinion, which super villains needs fashion advice?

I would think the joker he wears a purple suit and has green hair, a black suit and dark hair would make him look a little more meaner.


What’s next for you?

Starting my own clothing business.


Anything we should be keeping our eyes open for in the future?

I plan on making Native and Cree floral inspired couture dresses.

In Conversation with Rodrigo Sanchez

What made you decide to quit your job from big oil company and move to italy and attend Ars Sutoria?

I knew from the beginning I did not want a long term career in the oil and gas industry. It was not my calling. But, I am very thankful for the experience and opportunities it presented. I always had a passion for working with leather and using my hands. I guess it runs in the family. My grandfather and father have been working with leather since they were young. It was their way to express their creativity. I remember growing up hanging out with my dad in our basement watching him make shoes, sandals and all kinds of unique pieces. At 28 years of age I decided it was time to get serious about shoe designing. My mom planted the seed about studying abroad, so I let the idea process. During that time my mom had a good friend who's brother from Chile was visiting Edmonton and he is a shoe pattern maker. And that's how I met one of my mentors, Florencio Borquez a 70 year old man who has been pattern making since he was 14. He introduced me to the art of pattern making. This really inspired me to get educated about the craft. I asked him if he could recommend any institutes. He told me all the best pattern makers he's met all attended Ars Sutoria in Milan, Italy. This solidified my decision to attend Ars Sutoria.


Do you ever read fashion or design magazines?

No.


What inspires you as a footwear designer?

My parents own and operate a shoe repair. So we are always around shoes. Many beautiful luxury shoes are serviced at our shop. It isn't hard to find inspiration there. My family always encouraged and inspired me to express myself with shoe making and I'm so grateful for that. They are my greatest inspiration.


Are there any materials that you would like to explore further?

I am trying to explore as many different leathers that are ethical. These days transparency is more common which helps choosing materials.  I am truly a believer in quality and that's what you will get with hand crafted leather shoes.


Do you have a motto when it comes to shoes?

My motto is quality over quantity. Well-made shoes are always a good investment.


What are your criteria for well-constructed and well-designed shoes?

You can tell the quality of a shoe usually by the materials that are used. Well-made shoes are designed to be maintained and serviced. For example; a quality shoe with a leather sole can be re soled up to 3-5 times depending on the client of course and how often they moisturize the upper leather. This will ensure years of enjoyment.

 

What style of shoes do you like and dislike?

I admire all shoes. I am trying to get as much experience as possible with all kinds of designs. They each have a uniqueness to them. Some are more challenging then others. But you learn more when overcoming obstacles. Sometimes I'll get stuck late in the studio and then after a good night sleep I have no problem figuring it out and moving on. It's a good idea to have a few projects going on at the same time to help stay stimulated.


Of all the shoes that you’ve designed, which has given you the most satisfaction?

The next one.

If someone is interested in ordering shoes from Zapato Sanchez, what advice can you give them about selecting style and colour?

Don't be afraid to express your creative side. Be true to your inner artisan.


What projects do you have planned for the future?

To awaken the public of the existence of locally made shoes where they can be directly involved with their creation.  

Conversation with Miss Canada 2015/2016 Petite - Norella King

Persian photo: Live With Passion Photography  Theme and Makeup: Sarika Mehta

Persian photo: Live With Passion Photography

Theme and Makeup: Sarika Mehta

What are your origins?

I was born and raised in Calgary, AB so I am quite Canadian! As for bloodline, my Fathers side is of Yemeni decent, and my mother Northern England.

How were you discovered? (Modeling)

Its interesting you say for modeling, because honestly modeling was the LAST thing I wanted to get into. I started acting at in elementary school and that has been on my biggest passions. Through musical theatre I got into dance, and through a combination of the two I started doing freelance TFP shoots with photographer friends of mine. Modeling has always felt the most unnatural art form for me to engage in, my favorite shoot to do is candid and lifestyle, where there’s no real “posing” involved. So there was no real discovery, just through networking through acting and dance I did more and more collaborations with different photographers.

How do you stay in shape?

First and foremost I feed my body properly. That is 85% of how I stay in shape. With eating a rainbow of endless nutrient rich vegetables, good lean protein, whole and complex carbohydrates and a healthy helping of great sources of fat, like nuts, fish oils, chia seeds, avocado, and very limited refined sugar and junk food. This keeps me mostly feeling great and ready regardless if I am at the gym or not. But all that to say I LOVE TO MOVE! I am involved in a variety of training: Muay Thai, strength training, calisthenics, obstacle course races, boot camps, gymnastics, parkour, trail running, I absolutely love to use my body in movement. I am always looking for the next challenge to push the physical limits.

How would you define your personal style?

Another funny question for me. When I am “off-duty” from Miss Canada Globe events and other speaking engagements I love to live in lose gym wear, jogging pants, hoodies, runners. Comfort is always the default. I can wear the same outfit over and over and not care. When I am “on-duty” I love pulling inspiration from style icons Kate Middleton and Jessica Alba and love the look of the Audrey Hepburn 50’s classy glam.

Do you have a go to label?

Hmmm, no.  

Style icon?

Kate Middleton, Jessica Alba, sometimes Lenny Kravitz

Best advice you’ve ever received?

Feel the Fear and do it anyways.

You are the Miss Canada Globe Petite 2015, how does that feel?

When I won, it was a bit surreal. I came home and hid for a few weeks because I was very overwhelmed. But now it feels normal to use this platform to raise my voice on things that matter and that need to be spoken out about. Sometimes it is a bit odd walking into an event with a label across my body, but hey if it grants me more ability to speak out then so be it!

What was the biggest challenge for you as a Titleholder?

To show the public the title “Beauty Queen” is not one-dimensional. There’s a certain cultural stigma when it comes to beauty pageants, and from past events I can see why. But not all pageants are like this, now they are calling on women in all their realness to rise up in confidence, embrace 100% who they are, shine naturally and to fight against the ridiculous standard media throws at us. Trying to maintain a balance between embracing my femininity and celebrating it through being a Queen, but also making sure I’m showing other women that without the fancy dress and hair I am still JUST as powerful and worthy.

What is your proudest accomplishment in your life?

The realization that my ambitions are not driven by money, reputation, cultural success or material things. To realize I have accomplished this mindset was incredible. I am very proud of this for it is counter-cultural and can be a more difficult path to live, but I have never been so full of life.

What do you like the most; being an actress, social working, dancer or model?

By far, serving others less fortunate. My absolute dream is to be able to serve those affected by war overseas, whether it be as a soldier through the CAF (Canadian Armed Forces) or a missionary, I can’t wait to get to the roughest places and be able to be some form of hope and practical help to someone.

If you were a superhero, what kind of powers would you have?

I would be an Avatar. The ability to control all the elements. Think Korra :)

If you were to date super hero, who would you date and why?

This may sound a bit weird, but if ages were appropriated, Aang the Last Airbender, and the CARTOON series NOT the fail of a movie  Why? Because he is SO FUN! Not only that the emotional capacity of Aang is admirable and desired in any male I would consider dating. Also to note, his heart for people, how he sees the wonder in everything, how he primarily sees the best in people and his desire to fight for love, peace and unity for the world at his own cost. His air-bending moves are also quite BA.

What’s next for you?

Joining the CAF and to study in political science and international relations.


Anything we should be keeping our eyes open for the future?

Well down the road I plan on shifting our healthcare system from heavily reactive to proactive. This means including, nutritionists, naturopathy, personal training, TCM, counseling in our health care. To prepare for good health, instead of reacting to bad health.

I am also about to launch a Spoken Word video I recorded in November. It is very well done by very talented friends of mine. It is the piece I performed for my talent at the pageant! Stay tooned!


Growing up in a Muslim family and then choosing Christianity; how did your family embraced your design?

I am very blessed to have a very accepting and beautiful family. Spiritual faith is often not spoken about within my family, we all respect each other in where we choose to place our faith. I know this would not be the case in several different countries and scenarios, so I do not take this for granted and consider myself blessed.

 
In all your film project experience, who was the most fun actor/actress you’re calibrated with? (Hint: Red Wine and French fries)

ARCHIEEEEEEE!!!!

In one sentence; what is your advice for younger generation?

You are not a product of your circumstance or environment(s). You CHOOSE your life regardless of how tough it may seem. You CHOOSE who you want to be, and if you don’t choose you allow others for you. You CHOOSE whatever future you want. When life happens, its’ up to you how you CHOOSE to react. You always have a choice.


Conversation with Aman Dhalay - Javeda Designs

How do you define "fashion" and why do people care about it so much?

Fashion means something different from person to person, but at Javeda fashion to us is a tool from which we can define ourselves, express ourselves. Style is a mechanism through which one reflects their personality and preferences to the world. Fashion is a method of personal expression. People care about fashion because it’s something which is engaged with daily and something which we use to reflect ourselves, our persona, our taste, etc. It is through fashion that one is able to stand out and feel good about themselves.

 

Why did you decide to become a fashion Designer?

I have always loved good design --whether it was interior design or couture. When it comes to creativity and design I was influenced by both my parents. My mother has always been a fashion diva who serves as an inspiration to me. My father has influenced me with his creations, designs and meticulous attention to detail. I developed a passion for interior design at a young age and later in life I created my own fashion brand and interior design business. To me the two fields are closely linked. Both a beautiful living space and a fine piece of clothing require the same amount of creativity, craftsmanship and attention to detail.

 

What is your favourite part about being a fashion designer? What inspires you when you are creating your designs?

My favourite part of being a fashion designer is that I am able to creatively express myself and my clients through designs! Inspiration can come from anything and anywhere. But most of my inspiration comes from my Indian cultural heritage infused with the western culture which I was born into. My clothing line is a fusion of this inspiration; however I also focus on a lot of traditional Indian wear.

 

What was the first article of clothing you ever designed?

The first piece I ever designed was when I was 15 years old. It was a dress that I designed and stitched for my 6 year old cousin. The dress was of a black and white checker print on cotton fabric, with little red bows across the neck line. I remember the excitement when it was completed!

 

Who are the celebrities (Bollywood and Hollywood) you would love to dress up and why?

Bollywood – I have many favourites but one in particular that I would be honoured to dress up is Sonam Kapoor. She would best carry my designs.

Hollywood – Sarah Jessica Parker. Ever since “Sex and the City” she has been my favourite Hollywood actress. I have always loved her fashion in the show and in real life.

It would be a dream come true to dress both these beautiful ladies up!

 

What matters to you most as a fashion designer?

As a fashion designer what really matters to me is quality of my work and how I can make someone feel and look beautiful in my designs.

 

 

How do you feel you have grown or changed as a designer since you entered the fashion industry in 2009? What have you learnt since you started out?

It’s been 7 years since I launched my brand and as any designer in the beginning it’s always a struggle to get your brand out there.  You have to understand your market and people’s desires, and based on that you can move forward. Product knowledge is essential in being able to bring my clients vision to reality, and this learning is continuous. Each year as time passes fashion changes and as a designer I need to stay on top of my game.  

I first started designing professionally for family and friends and soon after I developed a well-rounded clientèle. In 2010 I had the opportunity to run a fashion boutique where Javeda was one of the brands that was carried amongst other Bollywood celebrity designers. Having a store front gave me the experience of running a business and understanding the market. I begin taking part in local fashion shows and then was invited to Western Canada Fashion Week in 2011 where I launched Javeda’s first collection “Vibrant”. In 2012 I became part of WedStudio as their South Asian Bridal Gown designer.   I have learnt that being a designer and running a business is 2 different things and you need find a balance between both to make a successful brand.

 “Aman Dhalay” in one word would be?

Creative

 

“Javeda” in one word would be?

Couture

 

If you were a superhero, what kind of powers would you have?

I think it be fun to have the super power of being able to read minds. I’d like to know what my clients are thinking, their visions, desires, ideas, to be able to truly bring to life what’s in their imagination! But in the meanwhile we here at Javeda go with the traditional chat over some tea or wine.

 

What’s next for you?

Currently I'm excitedly developing our 2017 collection. In the long term we are working towards participating in the New York fashion week.

 

Anything we should be keeping our eyes open for the future?

There are always plans with Javeda! But a girl can’t spill all her secrets. Follow us on Facebook at Javeda and Instagram @javedadesigns to keep tuned with the unravelling of our plans!



Conversation with Estella Lokiru - EJR

Estella Lokiru is currently an upcoming fashion designer from Calgary, Alberta. Her brand is call EJR by Estella Lokiru. All the apparels are hand-stitched. She made her first skirt when she was only 14 years of age. Let’s talk to Estella and find more about her

Designed by Estella Lokiru

Designed by Estella Lokiru

My interest in designing was sparked by my desire to help the Orphans in my home country Juba, South Sudan
— Estell Lokiru

What is the biggest lesson that you have learned since you started your label?

 Few of the biggest lessons I learned is the importance of networking and time. Being in the fashion industry is not as easy as I had thought but I have been blessed to have such great response with EJR. I was featured in AFWE (African Fashion Week Edmonton) and on The Sunday Omony Show at Shaw Channel within my first year of designing. 

30% of proceeds goes to the Orphanage
— Estell Lokiru

How would you describe your design aesthetic?

 With EJR, I want every woman who wears it to feel comfortable, strong, beautiful, sexy and different/unique. Most importantly, feel good about making a difference in the world. 

If you are a superhero, what kind of powers would you have?

If I was a superhero, my power will have to be being able to be in 2 places. So many things to do.

Designed by Estella Lokiru

Designed by Estella Lokiru




What sparked your interest in Fashion?

My interest in designing was sparked by my desire to help the Orphans in my home country Juba, South Sudan. I love fashion and I have been sewing since I was about 9 or 10yrs old. I went to visit the Orphanage back in 2013, the situation and conditions those children are living in literally brought me to tears and I just knew right then that I had to do something to help change it and what's better than using fashion to change the world. 30% of proceeds goes to the Orphanage

Are you self-taught or did you study fashion design?

I am self-taught. I have been considering going to design school to better my techniques definitely.

Where do you find inspiration for your creations?

My inspirations comes from the fabrics. The way a fabric feel and moves, is how I decide what to make. I don’t sketch and each piece is hand sewn so, every piece is like a work of art for me.

Designed by Estella Lokiru

Designed by Estella Lokiru

Being in the fashion industry is not as easy as I had thought but I have been blessed to have such great response with EJR.
— Estell Lokiru

What’s next for you?

Fundraisers for the Orphanage home and working on a new collection.

Anything we should be keeping our eyes open for in the future?

New summer collection and my website




Conversation with Macano Designs

The most fabulous part of being a designer for me is being able to make my pieces come to life
— Macano Designs

Why did you decide to become a fashion designer?

I think I’ve always wanted to be a designer. I can remember vividly when I was 6years old I created a swimsuit and I was proud of my handy work. But the designer bug truly bit when I started to do Carnival Costumes in Toronto.

Where does your artistic influence come from?

This might be the cheesiest response. But I draw inspiration from everything people, nature, colors and most importantly music form there I pick a theme and run with it.

What is your favorite part about being a fashion designer?

There are so many awesome parts of being a fashion designer; The most fabulous part of being a designer for me is being able to make my pieces come to life on each model also getting that feeling and then saying “That’s it” hands down the best.

How do you describe your fashions and style?

My fashion slash style is a bit of Art, mixed in with Fashionista with a dash of Couture.

What do you wish people would understand about working in fashion industry?

To me the most important thing to understand about the fashion industry is expect the unexpected and know how to be your own event manager. Nothing about being a designer is easy I think I speak for most designers when I say we love creating but after your creation is finished you’re tasked with model hunting and event planning being ready for what comes next or just being able to improvise is key.

What advice do you have for other aspiring fashion designers?

The best advice I can give is “Follow your dreams” don’t let anyone tell you “You can’t make it” if they do just say these wonderful words “Just watch me”

What's next for you?

My next step is, design more and sing more!


Anything we should keep our eyes open for in the future?

Yes for sure come to my Feb| 11| 2016 Show titled “LED Dress Fundraiser” and look out for my next show which is in titled “Light into Darkness” Macano designs Angel costume series to be presented on May 21 2016.