Conversation with Creations Youd by Youdline Marcellus
What are your origin?
I was born in Haïti, Raised up in Québec, Canada. I also proudly displays the colors of my roots in the collection Homeland presented at the Western Canada Fashion Week 2016
What sparked your interest in Fashion?
Simply a Google ad saying: Create your own jewelry. The advertising caught my attention. The beads and stones stores had always fascinated me. I remember when I was younger, to spend several minutes looking through the beads store windows to admire the variety of stones, colors and shine. Ironically, I rarely wore jewelry. It was definitely a sign from God!
Are you self-taught or did you study fashion design?
I made my first jewellery collection by myself. It was so well welcome that I've decided to learn the technics by entering into a jewellery school (École de joaillerie de Montréal), where I've perfected my skills in basic jewellery creation techniques. I also attended workshops on costume jewelry design alongside professionals Chris & Alix.
Is there someone in the fashion industry, who inspires you?
I love designers Eli Kuame & Helmer Joseph for their avangardist style, designs and meticulous attention to details.
What made you take fashion more seriously and make a career out of it?
Each piece that I created was loved and purchased by my family and friends. Later a friend introduced me to a few contacts who had shops in downtown Montreal. This is how the adventure took a more serious and professional twist.
Do you design your own clothes or you have to go to label?
I design my own jewellery, accessories & clothes. I have presented my first clothes line at the Montreal Caribbean fashion Week 2015 and actually taking a pattern design & sewing course.
How has your work evolved since you began your own label?
Despite its young years, Creations Youd has already been noticed on the international scene by being invited to participate in the DPA Pre-Award Gifting Suite of the 2014 Emmy Awards. I had the opportunity to meet and offer my designs to celebrities such as Anne Betancourt, Angela Basset, Blair Underwood, Shawn Toub of Homeland, RJ Mitte of Breaking Bad and Jimmy Jean-Louis. Shortly thereafter, Creations Youd realized her dream of participating in the prestigious 2014 American Music Awards gifting suite at the Nokia Theater, in Los Angeles, CA.
What are you fascinated by at the moment and how does it feed into your work?
To be invited to mainstream events such as the Western Canadian Fashion Week make me feel proud and inspired to create more unique designs. It helps me keep pushing forward, believing and focusing on my dreams. I put a lot of passion and devotion into my work.
Do you have a process you follow when starting a new design?
I don’t really have a process. My inspiration comes from the materials I use such as: Swarovski crystals, semi-precious stones, vegetable & recyclable leather, Fabrics, stainless chains, etc... I never know what the next design will look like. Each piece is handmade and unique or reproduce in a small quantities.
Where do you go for inspiration?
I am an ambassador for Foundation Voix Angélique (FOVA) which helps underprivileged children in Haiti and Africa by offering them an education, food and medical care. For each sale ma de, Creations Youd will give back 10 % to Fova foundation. To know that my humble contribution will help an innocent children, our future leaders, really inspired me to create more beautiful pieces.
If you were a superhero, what kind of powers would you have?
As a superhero I would have the power of reading people's mind and the power of duplicating myself in order to produce unlimitedly , be everywhere & spend quality time with all my cherish family and friends.
If you were to date super hero, who would you date and why?
I would definitely date Superman. “Laugh!” He is a gentleman, has all the powers and he's very handsome. He would surely inspire me to create unique and avangardist superhero suit :-)
In your opinion; which super villains needs fashion advice?
I think the Joker need some fashion advice “Laugh!”